Credit: The Verge

YouTube’s biggest star is a 5-year-old that makes millions opening toys

How should parents feel about Ryan’s channel? On the one hand, the endless flood of toys he gets seems like it would spoil any child. On the other hand, the About page on Ryan’s channel says that most of the toys are then donated to charity. And while Ryan’s behavior on camera can sometimes seem scripted or forced, the vast majority of the time, he seems like a kid having fun. It’s easy to get cynical about the family’s sudden success. But for many parents, life is a constant struggle to balance work with family. If you could secure your children’s financial future simply by playing with them on camera, wouldn’t you?

Ben Popper in The Verge on the blurring the line between playtime and business.