The endgame for animal rights activists isn’t stopping animal cruelty, although that often is the first step. Animal rights activists believe that animals deserve the exact same right to life and liberty as humans.
So when PETA protestors picket Prada or throw a dead raccoon on Anna Wintour’s plate, it isn’t simply to push for the Italian fashion house or Vogue to stop using fur. PETA’s overarching mission is much more audacious. The organization believes each act of — often public, often maligned — protest is the most effective way to inch us toward a completely vegan society.