Credit: Buzzfeed

Inside Amazon’s fake review economy

One morning in late January, Jake picked up the box on his desk, tore through the packing tape, unearthed the iPhone case inside, snapped a picture, and uploaded it to an Amazon review he’d been writing. The review included a sentence about the case’s sleek design and cool, clear volume buttons. He finished off the blurb with a glowing title (“The perfect case!!”) and rated the product a perfect five stars. Click. Submitted.

Jake never tried the case. He doesn’t even have an iPhone.

Jake then copied the link to his review and pasted it into an invite-only Slack channel for paid Amazon reviewers. A day later, he received a notification from PayPal, alerting him to a new credit in his account: a $10 refund for the phone case he’ll never use, along with $3 for his trouble — potentially more, if he can resell the iPhone case.

A vast web of Amazon review fraud lives online, and it’s designed to evade the company’s efforts to thwart it.
Nicole Nguyen in Buzzfeed.