The difference between the original Glass and the Enterprise edition could be summarized neatly by two images. The first is the iconic photo of Brin alongside designer Diane von Furstenberg at a fashion show, both wearing the tell-tale wraparound headband with display stub. The second image is what I saw at the factory where Erickson works, just above the Iowa state line and 90 miles from Sioux Falls, South Dakota. Workers at each station on the tractor assembly line—sporting eyewear that doesn’t look much different from the safety frames required by OSHA—begin their tasks by saying, “OK, Glass, Proceed.” When they go home, they leave their glasses behind.
These Jackson, Minnesota, workers may be onto something. A recent Forrester Research report predicts that by 2025, nearly 14.4 million US workers will wear smart glasses. It wasn’t referring to fashion runways. It turns out that with Glass, Google originally developed something with promising technology—and in its first effort at presenting it, failed to understand who could use it best and what it should be doing. Now the company has found a focus. Factories and warehouses will be Glass’s path to redemption.
Steven Levy in Wired.